Marketing built for South African optometrists. Get a Free Consultation →

Optometry marketing that fills your test room

Avily provides ethical, HPCSA-compliant optometry marketing for practices across South Africa. We’ve helped over 1 000 South African practices attract and book more patients, ethically and effectively. You focus on eye care, we’ll handle the growth.

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5.0 ★★★★★ 1 000+ SA practices
A modern optometry practice
New patient booked
★★★★★"Booked my eye test in a minute. So easy!"Sipho M. · new patient
Always HPCSA-compliant
Optometry marketing specialists
A decade of data + GrowPrac AI
We deliver real patients

Everything you need to grow a busy optometry practice

Optometry marketing, all in one place. Every part works together to bring you eye-test bookings and keep your test rooms full.

Be the first optometrist patients find on Google

When patients search for an optometrist on Google or Maps, your practice should be the first they see and the easiest to book. We manage your Google marketing and polish your Google Business Profile so you show up, look trustworthy and get the booking.

  • More visible on Google when patients search for an eye test or new frames
  • A polished Google Business Profile: reviews, hours, photos and one-tap booking
  • Google Ads tuned to the services and areas you want more of
Google marketing

Get found on Google search

Most patients never scroll past the first page. We optimise your website and content with proven optometry SEO so you rank organically for the eye-care services and conditions patients search, a steady stream of new bookings with no ongoing ad spend.

  • Ranking for the high-intent searches patients actually type
  • Technical, on-page and content SEO handled end to end
  • Organic enquiries that compound month after month
Optometry SEO

Get recommended by AI search

Patients increasingly ask ChatGPT, Gemini and Google’s AI Overviews for a recommendation. We structure your site and content so these AI tools understand, trust and surface your optometry practice when patients ask.

  • Optimised to be cited by AI Overviews, ChatGPT and Gemini
  • Structured, authoritative content AI assistants can trust
  • Be the practice AI recommends, not your competitor
AI search optimisation
Dynamic Vision, an optometry website built by Avily
The same website on mobile

A website that turns visitors into patients

Your website is often a patient’s first impression, so we make it count. Modern, professional optometry sites that show off your frames, services and technology and turn visitors into booked eye tests.

  • Patients can book an eye test, browse your frame ranges and see the medical aids you accept
  • Built to rank for the eye-care services and brands patients actually search for
  • Fast, mobile-first and always HPCSA-aligned
Optometry website design
Avily's patient review management system

A review management system patients trust

Reviews decide who patients choose. Our review management system makes it easy to request feedback from every patient, then filters it. More 5-star reviews and a stronger reputation.

  • One-tap review requests sent to patients automatically
  • Smart filtering system
  • A steady stream of genuine 5-star reviews that lifts your reputation
Reputation management
C
ClearView Optometry @clearviewoptom
ClearView Optometry social post: new designer frames just landed, book your eye test online

ClearView OptometryNew designer frames just landed. Book your eye test online and find your perfect pair. 👓✨

Stay top of mind on social media

Not every patient is searching yet. We run ads on Instagram, Facebook & TikTok that put your practice in front of the right people while they scroll, from new frame ranges to children’s eye tests, so you stay top of mind long before they need to book.

  • Reach the right people, targeted by area, age and interests
  • Scroll-stopping creative that looks professional and stays HPCSA-appropriate
  • Build awareness today, so you're the first name they think of tomorrow
Social media ads
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Official platforms
GoogleCertified
MetaAdvertising
TikTokAdvertising

We know how patients choose an optometrist

Whether they’re booking an eye test, replacing frames or seeking specialist eye care, patients search differently for an optometrist. We understand those behaviours because healthcare marketing is all we do.

What your practice needsAvilyGeneralist agencyDIY / tools
Optometry & HPCSA marketing expertise
Patient targeting with GrowPrac AI
Website and marketing under one roof
Delivers real patients, not just exposure
Local SA team that knows your market
Fully included Partial or extra cost Not typically offered

See how your practice is really doing online

Not sure where you stand? We benchmark your online presence against others in your area and discipline, from your Google profile to your reviews, and show you exactly where you're losing patients.

It's free, and there's no obligation.

Get a Free Consultation

How we fill your test room, step by step

How we help independent optometry practices stand out, attract more patients and keep the test rooms full, with less effort on your part.

1

Free practice audit

We learn your practice, goals and market, then show you exactly where the opportunities are. No obligation.

2

A tailored strategy

No off-the-shelf bundles. A plan around your speciality, area and budget, which you approve before any work begins.

3

Build your foundation

An HPCSA-compliant website and a polished Google Business Profile, consistent across the directories patients use.

4

Market with GrowPrac AI

Google and social campaigns powered by a decade of healthcare data, always done the ethical way.

5

Deliver real patients

We turn visibility into booked appointments with reviews, recalls and clear reporting, improving month after month.

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Practices we've worked with

From single-practice optometrists to multi-store groups and the profession’s own associations, more than 1 000 practices across South Africa trust Avily.

Dynamic Vision logo Kaleidovision logo Clinispec Optometrists logo Oshana Optometrists logo Dr Khantsi logo Dony Mathew Optometrist logo

Loved by optometry practices across SA

5.0on Google Reviews
JJ SerfonteinJJ SerfonteinDentist
★★★★★
You need someone who understands your brand, and I was very fortunate to have started my journey and my relationship with Avily. It has been such a fruitful relationship for my practice and myself.
Coene BezuidenhoudtCoene BezuidenhoudtDentist
★★★★★
Avily has been an incredible partner in our growth journey! Every promise is kept, and deadlines are always met! They even helped us create engaging content for our website. Thank you, Avily, for being such a crucial part of our business and success!
Evan EiselenEvan EiselenPsychiatrist
★★★★★
Avily assisted me in establishing the website for my private practice and, importantly, helped me gain a clear understanding of ethical healthcare marketing within the South African context. They have been instrumental in driving new business to my practice while also helping me improve my visibility and overall efficiency in a way that feels aligned with professional and ethical standards.
Keletso MotshwaneKeletso MotshwaneDentist
★★★★★
Avily did a great job with my website. It looks professional and conveys the exact message I wanted my clients to receive. Thank you so much, will definitely be recommending them to fellow colleagues.
Farhana GogaFarhana GogaPsychologist
★★★★★
I have found the team at Avily engaging, willing to hear my needs and answer all my questions. Whenever I have a concern or query, they respond with patience, are really engaged and hands on. I am really happy and am looking forward to even more growth in my practice and future plans.
Dale GeoffreysDale GeoffreysPlastic Surgeon
★★★★★
Very efficient and excellent support. Definite increase in website traffic and enquiries after I started using them.
Ruahan NaudeRuahan NaudeOptometrist
★★★★★
Great service and performance. I moved my wife's website, who is a Psychologist, to Avily. Since the move, she has been seeing 4 to 6 new patients a week, all confirming they found her on the Internet.
Christien SteenkampChristien SteenkampSurgeon
★★★★★
Avily assisted with updating my website and making my marketing relevant. Their service was professional throughout and they contact me regularly with updates. Although sceptical at first, I definitely saw an increase in website traffic and would recommend them to anyone.
Lorna van der MerweLorna van der MerweOptometrist
★★★★★
Very professional marketing team, with great insight and advice. Would definitely recommend them.
Ayanda MotauAyanda MotauDermatologist
★★★★★
They are the best when it comes to medical marketing. I've referred many of my colleagues and they haven't been disappointed. Thank you for a great service.
Sanja KilianSanja KilianPsychologist
★★★★★
Avily has helped me grow my business and exceeded my expectations.
Faseeha EsmailjeeFaseeha EsmailjeeHomeopath
★★★★★
Avily has really transformed the marketing and performance of my practice.
Read all our Google reviews

Got a question? We're happy to help

Everything practice owners usually want to know before getting started.

You can leave that up to us. We build complete optometry marketing campaigns covering your website, Google, social and reviews, all designed to boost eye-test bookings. With GrowPrac AI, built on a decade of healthcare data, we reach the exact patients you want and encourage them to book.

With over a decade of patient data behind GrowPrac AI, we know how to improve your visibility. We combine website optimisation, your Google Business Profile, Google Ads and targeted campaigns to help you show up where patients are searching.

Yes. The HPCSA’s rules allow truthful, professional advertising and prohibit canvassing and touting. Ethical marketing is what Avily is built on, so every optometry campaign we run is designed to meet HPCSA requirements and keep you compliant.

We develop solutions in line with each practice’s budget, needs and goals. Whether you’re an established practice or just starting out, we have a budget to suit you, and you don’t pay anything until you’ve approved our proposal. See our pricing page for indicative monthly packages.

Book a free consultation or send us your details and one of our consultants will be in touch to discuss your practice's needs and goals. From there we develop a detailed proposal, and once you're happy we get to work.

Wondering how much optometry marketing costs?

See our pricing

Ready to fill your test rooms with the right patients?

Partner with South Africa’s leading healthcare marketing team. Book your free consultation, no obligation, and we’ll show you exactly where your next optometry patients will come from.

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