Elevate your optometry practice online with a custom website designed by healthcare experts, optimised for search and built to turn visitors into booked eye tests.
84% of patients now research a practitioner online before booking. We build high-performance optometry websites with custom content and graphics, designed to get you found and chosen.
A beautifully designed optometry website, optimised for search performance and built to convert site visitors into booked eye tests, on every device.
Individual web pages promote each service at your practice, from comprehensive eye tests and contact lens fittings to spectacles, frames and children's vision screening, so patients searching for a specific service land exactly where they should.
Your testimonials and average star rating are displayed prominently on a dedicated page, building trust with new patients and boosting your SEO at the same time.
Your website reflects who you are, with a look and feel tailored to your practice's identity, plus a provider directory and bios that introduce your team before patients ever walk through the door.
Over a decade designing and building healthcare websites for South African practices, from single-room optometry practices to multi-branch eye-care groups.
Practices served
Websites built
Average Google rating
A few of the South African practices we've designed, built and grown.
A clear, guided path from first conversation to a live website that works as hard as you do, with minimal time needed from you.
We start with a simple form to learn about your practice, the eye-care services you offer and the patients you want to attract.
We map a strategic blueprint and craft engaging, curated content written specifically for your optometry practice.
Pick a polished, ready-to-launch template or a fully bespoke design — either way it's tailored to your discipline, brand and the patients you want.
We develop your site to specification, optimise it for visibility on Google, and take it live.
We continuously monitor performance and refine, so your website keeps bringing patients through the door.
Real South African practitioners on what changed when Avily designed and built their website.
Once we've sorted through the paperwork, you'll receive a form to complete. This helps us understand more about your practice, the eye-care services you offer and your patients. From there our team gets to work curating your content and developing the design you've specified, keeping you updated at each stage until you're happy. Ready to start? Book a free consultation.
Our general timeline runs from 3 to 4 weeks for the completion of an optometry website, depending on the size of your practice, the services you want to showcase and how quickly we receive the information we need from you. See our pricing.
Initially we'll send you a form to complete with your practice information, services, imagery preferences and design choices. Our team then curates and writes professional, brand-appropriate content for you, so completing that form promptly is the main thing we need to deliver your website on time.
Search Engine Optimisation (SEO) is what allows us to make your listing on Google more visible. When patients search for an optometrist using phrases like "optometrist near me", "eye test Cape Town" or "contact lenses", we harness those keywords so search engines connect the searches to you and the services you offer.
By harnessing optometry SEO, clear calls-to-action and curated content, we help your fully optimised website become a top search result, so patients searching for an eye test, frames or contact lenses find you first.
We are the leading healthcare marketing agency in South Africa, proudly serving over 1 000 clients, and we've won multiple Best Website Design awards globally. We work with HPCSA-registered practitioners across healthcare, so every site we build is expertly crafted and HPCSA-compliant by design.
Partner with South Africa's leading healthcare marketing team. Book your free consultation, no obligation, and we'll show you exactly where your site is losing patients and how we'd fix it.
Tell us a little about your practice. We usually reply within one business day.