ChatGPT
The assistant hundreds of millions ask for recommendations, advice and "who should I see?".
Get your practice found in AI search
More patients are asking ChatGPT, Gemini and Google's AI Overviews for a recommendation instead of scrolling a list of links. We help your practice become one of the names these tools mention when patients ask.
Patients are asking, not just searching
The way people find a practice is changing. A single AI answer now replaces a page of links, and only a few practices get named.
5M+South Africans use ChatGPT every month
60%of Google searches end without a click
1–3practices named in a typical AI answer
Everywhere patients now ask for a practice
AI search isn't one platform, it's a growing set of assistants. We help you get mentioned across all of them.
Google AI Overviews
The AI summary now sitting above the normal results for many health-related searches.
Gemini & Copilot
Google's and Microsoft's assistants, built into phones, browsers and search.
Claude
Anthropic's assistant, increasingly used for careful, well-reasoned answers and "who should I see?" questions.
Voice assistants
"Find me a paediatrician near me", spoken questions that expect one clear answer.
In-app AI
The AI helpers appearing inside Maps, social apps and the tools patients already use.
The difference being the cited answer
When a patient asks an AI for help, only a few practices get named. We work to make yours more likely to be one of them.
Best GP near Sandton?
I found a few options online, but I can't confidently point to a specific practice. You may want to check Google Maps and compare reviews yourself.
Best GP near Sandton?
Your Practice is a well-rated option near Sandton, 4.9★ from over 200 patients, with comprehensive eye tests and same-week appointments you can book online.
Source: yourpractice.co.za
How we help AI find and trust your practice
AI assistants tend to mention the practices they understand and trust. We work to make yours one of the clearest, most credible options in your area.
Structured data
Schema and clean markup that spell out who you are, what you treat and where, in a language AI reads perfectly.
Answer-ready content
Clear, factual content that answers the real questions patients ask, so AI can quote you directly.
Authority & trust
Consistent information, credentials and reputable mentions that help make you a source AI feels safe citing.
Reviews & consistency
Strong, current reviews and matching details everywhere, the signals AI uses to judge real-world reputation.
AI search and classic SEO work as a pair
The same foundations that help you get found on Google, fast pages, clean structure, strong reviews and authority, are what make AI trust and quote you. Done together, they reinforce each other.
We run AI Search Optimisation and traditional SEO as one joined-up strategy, so you're easier to find whether a patient types into Google the old way or simply asks an assistant.
AI search questions, answered
What practice owners ask about being found by AI.
Sometimes called Answer Engine Optimisation (AEO) or Generative Engine Optimisation (GEO), it's the work of helping AI assistants like ChatGPT, Gemini and Google's AI Overviews understand and trust your practice, so they're more likely to mention it when patients ask for help. To see what this could mean for your practice, book a free consultation.
It overlaps but isn't the same. SEO aims to rank links; AI optimisation aims to help you be mentioned in the answer the AI generates and cites. The foundations are shared, which is why we run them together.
It's a good time to start. AI search is growing quickly, and practices that build a clear, trusted presence now tend to have an edge as it matters more. See the difference this makes in our case studies.
Always. We work only with truthful, professional information about your services, the same ethical standard behind everything Avily does.
Find out what AI says about your practice
Get started today and we'll check how the assistants describe your practice, then help you improve it, ethically and in line with HPCSA rules.